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Studio Viva (formerly Viva Television Corporation) is a Philippine television and film production company owned by Viva Communications. It was founded in 1986.

History
Viva Communications ventured into television production in 1986 with The Sharon Cuneta Show. Cuneta's big screen success easily fueled her musical variety TV show to the top of the ratings where it stayed until mid-1997 (when she semi-retired).

Since then, Viva's television unit branched out into drama anthologies, action features and comedy for teens and yuppies. It became a significant player among free TV blocktimers and had successfully spun-off theatrical versions of its more popular youth-oriented shows.

In 2000, Viva Television acquired Vintage Enterprises (including the Vintage Television on IBC primetime block), making the Velez group being part of the Viva Entertainment group and changed its name to Viva TV as the primetime sports and entertainment block on IBC, at this time it also known as corporate name, Viva-Vintage Sports Inc. until 2003. At the same time, Viva TV launched the Philippine editions of Who Wants to Be a Millionaire?, hosted by Christopher de Leon, and The Weakest Link, hosted by .

In 2002, Viva Television further enhanced its reputation as a star-maker and a trendsetter by producing and launching the highly successful talent search show: Star for a Night on IBC. The weekly program hosted by showcased the best among the young Filipino singing talents dressed up in a professional setting. This highly rated show led to the discovery of and , who are now established recording artists and TV/movie stars.

In 2003, Viva decided to not renew their blocktime agreement with IBC due to high blocktime costs and low ratings coinciding the retirement of  as the Board Chairman of Viva-Vintage Sports. In the same year, Viva co-produced with another highly successful TV talent search program Search for a Star. This talent search program led to the discovery of Rachelle Ann Go and Raymond Manalo. Both are now established singing artists. Viva's talent search success also spawned similar program formats from the two major free TV stations in the country. In 2005, Viva became a co-producer of 's weekly talent search program Search for the Star in a Million. The program was envisioned to produce and discover another major singing star from among the country's best and brightest aspiring and young talents.

In 2006, Viva Television entered into a joint venture agreement with Prime Channel owner Apollo Global Corporation and became Viva Prime Channel. It lasted until 2011 when Viva sold back its stake in the joint-venture channel; Viva Prime was relaunched by Apollo Global as the Pinoy Xtreme channel.

In May 2011, Viva Television made a comeback to produce Viva classic blockbuster films to television with a Sunday afternoon series the 1980's remake of the film franchise with the teen-oriented show entitled which replaced its teen romance anthology Luv Crazy on the revamped TV5 which showcases new television dramas competing with top Philippine broadcasting pioneers and GMA Network. On the third quarter lineup of TV5 introduced the 1991 film franchise turned Primetime TV series Ang Utol Kong Hoodlum, which was pushed back due to shooting arrangements, which was supposed to be released on July 18, 2011 replacing the primetime series Babaeng Hampaslupa but was replaced by its first HD primetime drama Rod Santiago's The Sisters the series ended on September 13, 2011, Ang Utol Kung Hoodlum was released on September 16, 2011, currently airing it starred and in the original film and sequel, but now played by JC de Vera and . An upcoming project to be produced by VIVA Television is P. S. I Love You a 1981 blockbuster film which starred Real to Reel life sweethearts and which tackles issues surrounding two young lovers, played by Bagets cast mates AJ Muhlach and , Gabby Concepcion will also be part of the cast and it is confirmed to be under production and filming.

On July 16, 2012, Viva Television revived Viva TV after a 9-year hiatus, the channel was relaunched as the new 24 hour all-Filipino general Entertainment channel on cable and satellite, along with the launch of new programming except , which is the only Viva-produced program from Pinoy Box Office. Stars unite for VIVA Channel retrieved via www.viva.com.ph March 8, 2012

Shows produced

Joey de Leon


Jimmy Santos
Various Artists

Mel Martinez
Kenneth Peralta
Marco Polo Garcia
Vincent Daffalong
Gelli de Belen
Various Artists
Andrew E.






Various Artists
Charlene Gonzales






Various Artists

Keempee de Leon


Angelu de Leon
Michael Flores


Red Sternberg


Pilar Pilapil
Lovely Rivero
Bernadette Allyson


Kim delos Santos
Gelli de Belen
Various Artists
Angelu de Leon

Angelu de Leon

Various Artists
Various Artists

Various Artists
Carmina Villarroel

Carmina Villarroel

Ynez Veneracion

Aiza Marquez
Kim delos Santos
Dino Guevarra




Bojo Molina

Chubi del Rosario
Various Artists

Priscilla Almeda
Rufa Mae Quinto


Various Artists
Christopher de Leon

Allan K.


Christian Bautista

Rachelle Ann Go

Gian Carlos
Vivo Ouano
Vaness del Moral
Rea Nakpil

PJ Valerio
Champagne Morales
Mr. Fu
Dolly Ann Carvajal
JC de Vera


Regine Tolentino
others


Josh Padilla

Johan Laurens

Rico dela Paz

Hideaki Torio
Imee Hart







Petra Mahalimuyak
Jon Santos



(season 1)
Matteo Guidicelli

(season 2)
Richard Gutierrez
Jasmine Curtis-Smith
Claudine Barretto



Pio Balbuena
McCoy de Leon



Marco Gallo

Marco Gallo


Deadly Love2023Viva OneLouise delos Reyes

Raffy Tejada
McCoy de Leon
2023Amazon Prime Video
Safe Skies, Archer2023–2024Viva One
Krissha Viaje
Lumuhod Ka Sa Lupa2024–2025TV5
Sem Break2024Viva OneJerome Ponce
Krissha Viaje
Aubrey Caraan
Keann Johnson
Hyacinth Callado Gab Lagman

Charlene Gonzales

Andres Muhlach
Chasing in the Wild2024–2025Viva OneGab Lagman
Hyacinth Callado
Ang Mutya ng Section E2025Viva OneAndres Muhlach
Ashtine Olviga
Rabin Angeles
Avenues of the Diamond2025Viva OneAubrey Caraan
Totoy Bato2025TV5Kiko Estrada
Seducing Drake Palma2025Viva One
Angela Muji
2025Viva One

Gab Lagman
Hyacinth Callado
I Love You Since 18922025–2026Viva OneHeaven Peralejo

Jerome Ponce
Golden Scenery of Tomorrow2025–2026Viva One
Project Loki2025–2026Viva One
Dylan Menor
Marco Gallo

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